18 set 2024
The collaboration between Milan's Salone del Mobile and Bloomingdale's in New York marks a significant milestone for Italian design.
The 'Italian Design: from Classic to Contemporary' installation, curated by architect Ferruccio Laviani, will be unveiled on September 4th.
This event is part of Bloomingdale's 'From Italy, With Love' project, running from September 5th to 29th, celebrating Italian culture, luxury, and art.
Italian furniture companies will showcase their contemporary and historical pieces, and the Salone will host cultural events throughout the month.
This initiative is a strategic move to adapt to the post-Covid world, aiming to promote Italian quality and foster international connections.
The roadshow will continue in China and other key cities, highlighting the enduring strength and cultural heritage of Italian design.
The partnership between Milan's Salone del Mobile and Bloomingdale's in New York is set to spotlight Italian design in a grand way.
On September 4th, the 'Italian Design: from Classic to Contemporary' installation, curated by architect Ferruccio Laviani, will be inaugurated.
This installation is part of Bloomingdale's 'From Italy, With Love' project, which will run from September 5th to 29th, celebrating Italian culture, luxury, and art through various exhibitions and activities.
For an entire month, Italian furniture companies will have a dedicated floor and window displays at Bloomingdale's to showcase both contemporary and historical design pieces.
Additionally, the Salone del Mobile will organize a series of cultural events, including debates, meetings, and lectures focused on design.
This initiative is particularly noteworthy given the global economic slowdown, yet it targets a market that is performing relatively well and a city that is experiencing a significant recovery post-pandemic.
This event marks the beginning of the international roadshow for the Salone del Mobile, which saw a 17.1% increase in visitors in its last edition in April, reaching over 361,000 attendees.
The success of new exhibition formats, including Euroluce, Eurocucina, and the Salone del Bagno, has contributed to this growth.
The post-Covid era has transformed the world of trade fairs, necessitating new strategies to showcase the quality of Italian products and create connections between companies and international operators.
Reinventing the Salone's formats and promoting them globally is part of this strategy.
The Bloomingdale's event aligns with this approach, as do upcoming initiatives in China.
In November, the Salone will participate in the Shanghai Art Week with an installation at the Orbit space, designed by Heatherwick Studio, in the West Bund.
This choice underscores the strong cultural and historical ties of Italian design, which are highly valued in the Chinese market despite recent economic challenges.
The roadshow will also include a retrospective exhibition in Hong Kong on the 25 years of Salone Satellite.
The tour will continue in key cities worldwide, following the successful model of last year's roadshow, which yielded extraordinary results.