Bauli, a leading Italian confectionery group, aims to reach a revenue milestone of one billion euros by 2030, leveraging its strong 2023 turnover of 634 million euros.
The company plans to expand its international presence, particularly in North America and India, where it already operates a production facility.
Bauli's strategy includes diversifying its product offerings to cater to local tastes and increasing its export revenue to 40% of the total.
Domestically, Bauli is reinventing itself by focusing on new consumption moments and premium product segments.
The company is also exploring mergers and acquisitions to fuel growth and is prepared to adapt to new European food labeling regulations.
Bauli, renowned for its confectionery products, is setting ambitious growth targets, aiming to achieve a revenue of one billion euros by 2030.
With a robust turnover of 634 million euros in 2023, the company is focusing on expanding its international footprint.
Currently, 80% of Bauli's revenue comes from Italy, but the company sees significant opportunities abroad.
Notably, Brazil is already the largest market for panettone, surpassing Italy.
A key focus for Bauli is the North American market, alongside a surprising emphasis on India.
Since 2017, Bauli has operated a production facility in India, where it has adapted its products to local tastes, offering items like savory croissants and chili-tandoori flavored pastries.
This facility not only serves the Indian subcontinent but also supports exports to Southeast Asia, including Vietnam and Saudi Arabia.
Bauli's export strategy aims to increase international sales to 40% of total revenue within the next six years.
However, growth is not solely dependent on foreign markets.
In Italy, Bauli is reinventing itself by targeting new consumption moments and enhancing product value rather than volume.
The company has already opened 13 flagship stores and is negotiating to enter service areas in highways, train stations, and airports.
Despite a general pessimism about the growth of the Italian market, Bauli's CEO, Fabio Di Giammarco, remains optimistic.
Drawing from his experience in the American market, he believes in the potential for differentiation and innovation.
Bauli has recently entered the frozen dessert segment in partnership with Tonitto, launching ice creams flavored with pandoro, panettone, and apricot croissant.
Addressing the trend of consumers shifting towards private labels, Di Giammarco is unperturbed.
He notes that while private labels are growing, so is the premium segment.
Bauli plans to streamline its 18 brands, focusing on Bauli as the main brand and elevating Motta to a premium status with sophisticated ingredients and new pastry recipes.
Bauli is also keeping an eye on potential mergers and acquisitions to drive growth, both in Italy and internationally, particularly in North America.
The company has a history of expansion through acquisitions and is open to new opportunities.
Lastly, Bauli is prepared to comply with upcoming European food labeling regulations.
Di Giammarco, who has experience with similar regulations in Chile, believes that innovation will prevail over regulatory challenges.
He asserts that consumers who choose high-calorie products are already aware of their choices and that labeling changes will not significantly impact their purchasing behavior.