04 ott 2024
Tourism in Italy is experiencing a notable increase, with spending rising by 21% in the first half of 2024 compared to the previous year.
This growth is driven by both domestic and international travelers, with a significant influx from countries like the UK, USA, and France.
The Veneto region, particularly Venice, stands out as a major destination, benefiting from the experience economy.
Mastercard's data highlights the importance of live events in boosting local economies and extending the tourist season.
In 2024, Italy's tourism sector is witnessing a substantial increase in spending, with a 21% rise in the first half of the year compared to 2023.
This growth is attributed to both domestic and international tourists, with international visitors accounting for 64% of the total.
Germany remains the top source of tourists, followed by the USA, Switzerland, the UK, and France.
Notably, there has been a 9% increase in visitors from the UK and USA, and a 22% surge in French tourists.
The Veneto region, particularly Venice, is a key destination, with a 32% increase in international tourist arrivals.
The experience economy, including dining and accommodation, plays a significant role in tourist spending, with live events enhancing the appeal of destinations.
Mastercard's insights reveal that the tourist season is extending, with a broader capacity to accommodate visitors from May to October, mitigating the effects of overtourism.