04 ott 2024
Rome is witnessing a surge in luxury hotel investments, with at least 14 high-end hotels set to open in the coming years, adding over 1, 500 rooms.
Despite luxury accommodations comprising only 9% of the total room offerings, the sector has seen a 30% increase in sales from 2018 to 2023.
This growth is driven by the limited presence of international hotel chains and the high spending power of luxury hotel guests.
The expansion is expected to enhance Rome's appeal to affluent tourists, particularly from emerging markets, and bridge the gap with other major capitals like Paris and London.
Rome is emerging as a focal point for luxury hotel investments, with projections indicating the opening of at least 14 high-end hotels in the near future, contributing over 1, 500 rooms to the city's hospitality sector.
Currently, luxury accommodations represent a mere 9% of the total room offerings, yet the number of luxury hotel sales has surged by 30% between 2018 and 2023.
This growth is largely attributed to the limited presence of international hotel chains in the city.
The influx of luxury hotel groups is expected to have significant economic impacts, including renovation projects valued between 50% and 100% of the transaction value, benefiting the local 'Made in Italy' brand.
Additionally, guests at 4 and 5-star hotels tend to spend one to two times the room rate on local services.
The average cost of a luxury room exceeds a thousand euros per night, underscoring the value of this premium clientele.
Despite the growth, Rome still lacks some prestigious brands like Mandarin Oriental and Four Seasons.
The recent accolade for Hotel Bvlgari Roma as the world's best hotel by Virtuoso Travel highlights the city's potential.
Giuseppe De Martino of Unindustria Roma and Lazio emphasizes that the development of new luxury hotels presents a significant opportunity for Rome, potentially closing the gap with other capitals such as Paris and London.
The focus is on attracting very important clients, particularly from BRICS nations, as Italy experiences a resurgence in tourism, returning to pre-pandemic levels.
Tourists from emerging markets, including China, India, and South America, are increasingly drawn to Italy's high-end destinations, alongside a strong North American and Northern European clientele.
In the first half of 2023, six medium to large hotels were sold in Rome for 290 million euros, reflecting the city's status as a prime investment hub.
Of the 1.6 billion euros invested in Italian hotel properties in 2023, over a quarter was allocated to Rome, consistent with previous trends.
Notably, ten hotels with a total of 834 rooms were sold in Rome in 2023, with an average valuation of 494, 000 euros per room, a record compared to Milan's 298, 000 euros per room.